Friday, April 15, 2011

Project Two: Southern Cross Package Design Awards - Packaging On Shelf

The packaging is targeted to retailers, of higher selling goods meaning, such stores as boutiques for nuts, David Jones or Myers etc. So the image of the packaging reflects the value and quality of products sold in these shops and therefore the product suits the store, with a bold statement from shelf appeal.

The packaging will sit on the shelf firmly next to each other, but being less in width and more in height, the containers are able to stack horizontally closely together, meaning there can be more stocked on one shelf. However considering the store the items are placed, these premium products aren’t designed to stack one on top of each other, as it isn’t a wholesale industry, such as Coles, Woolworth or Aldie.

No comments:

Post a Comment