Our next project involved entering the Southern Cross Package Design Awards. This competition consisted of choosing one of the 9 briefs and design packaging within teh constrants of the brief.
I chose Brief D – Nuts or Confectionery in Tin, which was to design a single unit package, manufactured predominately from tinplate, for a premium nut or confectionery product. The product is to be sold by a premium retailer to create awareness and increase sales. The packaging could be any shape, but most importantly focusing on transport and in particular shelf display. The packaging has to have strong grapgics to appeal to the target market. It must be eye-catching, attractive and have strong visual impact.
There are mandatory requirements involved within this breif.