The market that was to be focused on the nut packaging was young middle age socialites between the ages of 30 – 40 years. These people work in business and have for a longer period of time compared to younger people just starting out. Meaning they have earned and saved money which in turn have gained a place in society. So it enables them to have a high end lifestyle, with luxurious choices, such as this premium nut packaging product. They have seen the value and quality of a product, as they have experienced a diverse range of products in their life time, so essentially they know what is best, looks and tastes like.