The packaging is designed for dispensing macadamia nuts, which are one of the premium nuts sold. Knowing that Macadamia nuts are Australian made, the design hinted this with the reasons of using a hexagonal form. Having defined straight edges with slight curve, it references to the logo of Australian companies.
The shape was adapted further by placing curved edges on two sides of the packaging as an indication and influence to one’s eyes to observe and follow through to an acrylic window where the nuts are displayed.
customer’s as a premium product.