Monday, August 2, 2010

Task 6: Video Reflection 1 - David Kelley: Human Centred Design

David Kelley: Human Centred Design Video was based around the changing world of design. His company focused on the design of products and technological objects such as the EYE module 2. Then moved on to developing other highly advanced technology’s such as The TRIO, the Heart Stream Defibrillator, that has been saving lives and The Zinnio Reader which changed the style and interest of reading magazines. Kelley could see companies were focusing more on the human aspect and interaction in design. He brings to light design is changing towards creating designs with the element of human behaviours and personalities.

In products today designers are focusing on the behaviours, personalities and needs of the consumer, and somehow incorporating this into the design, as a way to influence the consumer to want it and interact with the design. For example, in this 21st century everyone wants something fast and straight away, at a touch of a button, so the introduction of the IPod, was clearly researched in the way a human would interact with it, focusing on the need of the consumer and the capacity of the technology. This gives insight to the way designers think in their approach in designing products and how they persuade consumers to buy and interact with their designs, by studying the human experience and addressing the need of the consumer, not just assuming the use of the tool.

They have advanced their way of thinking in creating their designs, and broadening their knowledge of human experience, making their work more fun. They have defined design as another scope. In the video David Kelley has achieved this by changing his approach of not using 3D models or rendering to communicate ideas, but creating internal video production groups, demonstrating the man machine relationship of the product. David Kelley had redefined his design of the consumer’s environment, products and services by looking at the way a designer has created his products focusing on human experience.

This has given insight to the way technology has made humans do things easier and more interactive and fun to use as in the examples seen in the video, the PRADA renovation in technology, were David Kelley created custom made technologies, to gather customer detailed knowledge of the mechanise they had interest in centring design in fashion and also this technology allowed the dressing room doors to appear clear and them opaque when in use as well as a three second delay mirror which had various angle views allowing the consumer to see the back or other angles of their clothes.

With the advancement in technological designs it has made the consumer trust more the product and encourages the user to come back to buy or use the technology, which is a clear way of marketing your store and at the same time showing the new approach to design through a human perspective that has changed the idea of design.

In the video, David Kelley ventures into more examples of technologies that he and his team have created, with a strong focus in the ergonomics of the design, such as Cubicles for Gilbert, focusing on the problems of an office work cubical and there restrictions, the SPYFISH submarine tele-presence vehicle, which captures the feel of scrubber diving without being beneath water. Through these examples also, I had discovered that creating products with a human centred theme will enhance humans to successfully interact and be more involved with the design.

Using this direction in design, it has made designers use the creation of technologies to also inform the consumer about a given environment, such as in the London Science Museum installation. This involved a digital installation inspired from the Underground London Subway System. Visitor’s comments of the design were streaming across the wall as a train. When the room is exited, there are interactive tables of games. I discovered that there is a hidden purpose for interactive products, not only created for human engagement but learning more about the issues of biomedical and digital issues of the museum.

This ergonomic approach to the design of products has revolutionised the interactive learning and communication to customers, which is reinforced through the example of Appro Tec, where Dr Michel Fisher and David Kelley has started a manufacturing process in Kenya which influenced the creation of jobs as well as products. Through the focus of human centred design, David Kelley and his team created low cost products for crop assistance, which reinforces that the ergonomic aspect of design has also made it possible for less fortunate people to learn and for designers to create products and objects for the need of humans.

Overall this video is important for Industrial Designers to view. It shows them different ways and developments in product design and the pathways design can take. It encourages designers to via away from the main focus of design and explores the boundaries of design, not only in the practicality of a product but the true human experience in the design. It has made it clear and is important that technology of a product can do more than just be used, but can help and inform a consumer. It has allowed the product to be focused on the human ergonomic experience.

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