Relates to Target Market:
- Simplistic in form
- Contemporary through the bold colour of plastic
- Bold colours so target markets busy schedule isn’t interrupted by looking for the paper bin.
- Healthy living; environmental friendly – recycling paper
- As business man, uses paper in his day to day life
- It’s value complements the usage – not seen as “expensive”
- Status; will have wine
- Mouldable: the shape is possible, enhancing its limitations and qualities
- Good weather resistance; can be placed in storage outside/in cellars.
Third CONCEPT: Serving Tray