The target market that I chose to base my design around is men between the ages of 20-30 years old. They are business men who have a very busy scheduled life. As business men they go through a lot of paper usage, so they are aware of environmental issues being in the corporate world. He is on the go all the time, time and organisation is the key, so having simple tasks are best when it comes to additional errands apart from work. He maintains a healthy balanced life style staying fit and on weekends he is relaxed in front of a BQQ with a group of friends. You can define his home as clean, simplistic and contemporary, as is bombarded with a lot of serious business during the week.