Project One: Sheet Material - Three Concepts

From the brainstorming of all the three products I selected the best ones of each, to construct three concepts.

First CONCEPT: Recycling Bin

Relates to Target Market:
- Simplistic in form
- Contemporary through the bold colour of plastic
- Bold colours so target markets busy schedule isn’t interrupted by looking for the paper bin.
- Healthy living; environmental friendly – recycling paper
- As business man, uses paper in his day to day life

Relates to Acrylic Properties:

- It’s value complements the usage – not seen as “expensive”

- Mouldable: the shape is possible, enhancing its limitations and qualities

- Not a lot of weight in usage

- Comes in a range of bold colours.

- Having curved edges reduces the chances of breakage

 Second CONCEPT: Wine Rack

 

Relates to Target Market:

- Use: In his free time/celebration in business can get a bottle of wine from the rack.

- Contemporary home; glossy table tops, enhances the value of the plastic wine rack and adds to the decor.

- Adds to healthy living; one glass of wine a day.

- Status; will have wine

Relates to Acrylic Properties:

- Having wine on bottom brace with decrease the value of brittleness of the material, as most of the weight will be carried by the bottles.

- Mouldable: the shape is possible, enhancing its limitations and qualities

- Comes in a range of bold colours.

- Having curved edges reduces the chances of breakage

- is away from the possibility of bumps and scratches

- Good weather resistance; can be placed in storage outside/in cellars.

Third CONCEPT: Serving Tray

 

Relates to Target Market:

- One weekends he is relaxed and is in a quiet state of mind.

- Good for outdoor use: take the table outside, and can relax while reading the paper.

- Influences in the use of breakfast eating.

- Is clean and simplistic; reduces mess on tables

- Busy at work, tray is easy to place on top of piles of paper; to not dirty documents.

- Contemporary style; bold neutral colours as can be used when serving food with mates around a bqq.

Relates to Acrylic Properties:

- Good for outdoor use: take the table outside, and can relax while reading the paper.

- Limited in amount of weight of food on tray; one or two person serving capacity.

- Hard but rigid; flat areas of design are designed for support to weight.

- Slightly curved; to reduce stress (moulding creates stress)

- Comes in a range of bold colours

- Mouldable: the shape is possible, enhancing its limitations and qualities