Project One: Experience Enrichment

This project involved redesigning an everyday tool into a more pleasurable one that enhances the experience in engaging with it. At the sametime the tool has to be redesigned for a particular target market.

My target market is for women between the ages of 48 -  50+ who love the arts, crafts and cooking, with sentimental values attached to objects or items with history that they are using, such as where the ball of yarn originated from and when and from whom or why they got it. My mood board reflects my target market.